What providers actually publish
I went through the prices that providers in French-speaking Switzerland put online in 2026. One warning first: all of them sell websites, and so do I. Nobody has audited these figures, so treat them as an order of magnitude.
- Under CHF 1,500: usually a site on a standard template with little customisation, according to Platinum Production.
- A freelancer: CHF 2,500 to CHF 3,500 for about five pages according to Justin Cappelle, and CHF 800 to CHF 3,500 for four to six pages according to VLdesign.
- An agency: CHF 2,500 to CHF 8,000 for five to eight pages according to VLdesign, and CHF 3,000 to CHF 8,000 for five to ten pages according to Promaxis.
Why the gap is so wide
Two quotes can both promise a five-page website and describe different jobs. These are the things I would check first, because they move the price the most:
- A template or a design made for you.
- Who writes the text and provides the photos. If it is you, plan for that time as well.
- How many languages. In Switzerland, a second language is often not optional.
- What the site has to do: booking, payment or a client area are a different project from a page that informs.
The cost that gets left out: the next three years
A website keeps costing after launch. Promaxis counts CHF 150 to CHF 500 a year for hosting and CHF 700 to CHF 2,000 for maintenance, and Justin Cappelle CHF 100 to CHF 350 for hosting and CHF 100 to CHF 250 a month if maintenance is outsourced. Promaxis gives a telling example: a CHF 3,000 site with CHF 2,000 of maintenance a year comes to CHF 9,000 over three years. Justin Cappelle also warns about the all-inclusive subscription at CHF 200 a month: CHF 7,200 over three years, and the site disappears the day you stop paying.
My own prices, including their weak spot
It would be odd to write all this and hide my own numbers. A landing page is CHF 1,500 and a site of 5 to 10 pages is CHF 3,500. Hosting and upkeep are covered by a maintenance plan from CHF 150 a month, or CHF 1,600 a year. So the 5-to-10-page site costs CHF 3,500 + 3 × CHF 1,600 = CHF 8,300 over three years. That sits in the same range as the examples above, and my model has the same weak spot as the subscription: while I host your site, the source code stays with me. It can be transferred to you once the project is fully paid, with a short handover, as the FAQ explains. In return you have one fixed price, one person to call and two hours of work included every month. The full list is on the pricing page.
When a cheap site is enough
Not every business needs a custom site. If you are starting out, your customers come through word of mouth and you only need a page with your services and phone number, a site builder like Wix is a reasonable way to begin. You can always replace it once the site has to bring in enquiries. Paying for a custom site makes sense when the site has a job to do that a template does badly.
Five questions to ask before you sign
- What will this cost me in total over three years?
- Who holds the domain, and can it be transferred to me?
- What happens to the site if I stop paying?
- Who writes the text, and how many rounds of changes are included?
- Can I open sites you have already built, on my phone, right now?
If you want to see how I handle these points, here is how I build websites. And for what a good site should contain, whoever builds it, I wrote this checklist.